Wantlet is an application that enables consumers to get a second opinion from a trusted source: the people they know. Many people are reluctant to trust sales clerks and may not have the time to research a product as thoroughly as they would like. Wantlet allows the user to quickly post a “want,” or an item they may purchase in the future. The user can share their want with their friends and family through Facebook. Those on the user’s contact list can respond and provide suggestions, tips or reviews of the product through their personal experiences. Wantlet helps consumers gather information quickly before making a purchase. The application is very easy to use and convenient for busy shoppers.
Wantlet was created specifically to help consumers avoid the information overload that can often come with shopping, especially when purchasing technological devices such as cameras, cell phones, MP3 players and GPS systems. The site was designed to make it possible for users to get advice and information about products from other people they know rather than a sales clerk or advertisement. Wantlet was founded in 2007.
Wantlet enables consumers to gather information from people they know. Most shoppers can agree that they find the most helpful, valuable reviews and suggestions come from their friends and family. It is not always easy to request this information in a timely manner. Wantlet allows users to ask a product related question in seconds and get answers from the people on their Facebook friends list.
The Wantlet website has a fun element to it, highlighted by the purple color scheme and leaning logo lettering. The homepage briefly explains how the application works for new users. The site is overall very neat and organized and contains no clutter. Users can view a list of most wanted items or see what their friends are interested in.
Wantlet works through Facebook, so it only seems natural that this would be the best way to ask users to log in. A new user can click on the gold “Sign In” button found along the right hand side of the homepage. After doing so, a small blue box appears with a Facebook button. Clicking the button will direct the user to the log in area for Facebook. The user must enter their username and password and click the “Allow” button to give Wantlet access to their profile. There is no alternative log in method, which makes sense considering how the site works. It would be nice to extend Wantlet’s capabilities to include Twitter and other third party accounts. For now, most users can easily access Wantlet through Facebook.
Wantlet offers a basic service that works effectively. The application gives users a way to reach out to others. While this is helpful, it is not something most people would pay for when they could simply post a status on their Facebook wall requesting product reviews. Wantlet has been priced perfectly for the service it offers. Anyone can access the application and all of its current features for free. The site also states that the account is “free forever,” indicating that this is not intended to change.
Anyone who wants to buy something but needs more information on the product can appreciate Wantlet. The application helps users ask for opinions and recommendations for a product from the people they know.